ABOUT US

SOUND.ON IS AN ENVIRONMENTALLY CONSCIOUS LABEL BASED IN DUBAI THAT ENCOURAGES ITS AUDIENCE TO THINK MORE RESPONSIBLY ABOUT THEIR SHOPPING HABITS THROUGH THE EXPLORATION OF VARIOUS SUSTAINABLE TECHNIQUES SUCH AS TEXTILE RECYCLING AND UPCYLING. WE SPECIALIZE IN LIMITED RUN COLLECTIONS MADE FROM ONLY UPCYCLED AND RECYCLED FABRICS, MINIMIZING WASTE

OUR VISION IS BASED ON THE IDEOLOGY THAT FASHION ITEMS ARE NO LONGER DISPOSABLE BUT CIRCULAR

FOLLOWING A ZERO WASTE POLICY, WE PRODUCE BOTH LOCALLY AND SUSTAINABLY BY USING LOW-WASTE FABRICS THAT ARE REGIONALLY SOURCED AND MADE FROM RECYCLED TEXTILES

ADDITIONALLY, WE CREATE ONE-OF-A-KIND UPCYCLED PIECES USING VINTAGE, DEAD-STOCK, AND PRE-LOVED MATERIALS. THESE PIECES ARE ALL HANDMADE AND 100% SUSTAINABLE

THE FASHION INDUSTRY IS THE SECOND MOST POLLUTING INDUSTRY IN THE WORLD; UPCYCLING CAN HELP REDUCE TEXTILE WASTE BY REUSING DEAD-STOCK OR PREVIOUSLY USED FABRICS THAT WOULD OTHERWISE END UP IN LANDFILLS

 BY ELIMINATING THE NEED FOR PRODUCTION OF RAW MATERIALS, WE HELP CONTRIBUTE TO A REDUCTION IN AIR POLLUTION, WATER POLLUTION, AND GREENHOUSE GAS EMISSIONS

FOUNDED IN 2018 BY SYRIAN DESIGNER LEEN NIZAMEDDIN, SOUND.ON HAS BEEN FEATURED IN GRAZIA MIDDLE EAST, HARPERS BAZAAR ARABIA, L'OFFICIEL ARABIA AND MORE.