ABOUT US

SOUND.ON IS AN ENVIRONMENTALLY CONSCIOUS LABEL BASED IN DUBAI THAT ENCOURAGES ITS AUDIENCE TO THINK MORE RESPONSIBLY ABOUT THEIR SHOPPING HABITS THROUGH THE EXPLORATION OF UPCYLING. FOLLOWING A ZERO WASTE POLICY, WE SPECIALIZE IN LIMITED RUN COLLECTIONS MADE FROM UPCYCLED VINTAGE, DEAD-STOCK, AND PRE-LOVED MATERIALS. 

EACH PIECE IS ONE-OF-A-KIND, HANDMADE AND 100% SUSTAINABLE

OUR VISION IS BASED ON THE IDEOLOGY THAT FASHION ITEMS ARE NO LONGER DISPOSABLE BUT CIRCULAR

WHY UPCYLE? 

THE FASHION INDUSTRY IS THE SECOND MOST POLLUTING INDUSTRY IN THE WORLD; UPCYCLING CAN HELP REDUCE TEXTILE WASTE BY REUSING DEAD-STOCK OR PREVIOUSLY USED FABRICS THAT WOULD OTHERWISE END UP IN LANDFILLS

 BY ELIMINATING THE NEED FOR PRODUCTION OF RAW MATERIALS, WE HELP CONTRIBUTE TO A REDUCTION IN AIR POLLUTION, WATER POLLUTION, AND GREENHOUSE GAS EMISSIONS