ABOUT US
SOUND.ON IS AN ENVIRONMENTALLY CONSCIOUS BRAND THAT ENCOURAGES ITS AUDIENCE TO THINK MORE RESPONSIBLY ABOUT THEIR SHOPPING HABITS THROUGH THE EXPLORATION OF UPCYCLING.
USING VINTAGE, DEAD-STOCK, RECYCLED AND PRE-LOVED MATERIALS, WE CREATE ONE-OF-A-KIND PIECES THAT ARE UPCYCLED, HANDMADE, AND 100% SUSTAINABLE.
THE FASHION INDUSTRY IS THE SECOND MOST POLLUTING INDUSTRY IN THE WORLD; UPCYCLING CAN HELP REDUCE TEXTILE WASTE BY REUSING DEAD-STOCK OR PREVIOUSLY USED FABRICS THAT WOULD OTHERWISE END UP IN LANDFILLS.
BY ELIMINATING THE NEED FOR PRODUCTION OF RAW MATERIALS, WE HELP CONTRIBUTE TO A REDUCTION IN AIR POLLUTION, WATER POLLUTION, AND GREENHOUSE GAS EMISSIONS.
WE VALUE SUSTAINABLE SATISFACTION OVER QUICK TURNOVER.